Blue Bell Mattress is a third-generation family owned business which began in Hartford, Connecticut in 1928. For over 90 years, Blue Bell has grown and maintained a reputation for manufacturing high quality bedding products. Our portfolio of brands includes King Koil, Natura and Circa '28. Our factory, located in East Windsor, Connecticut, takes great pride in every bed we make. Every great day starts with the night before, rest assured Blue Bell understands the connection between rest and health.